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Download Category: BUSINESS ADMINISTRATION
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E-COMMERCE AND RETAIL BUSINESS IN NIGERIA: CHALLENGES AND PROSPECTS
CHAPTER ONE INTRODUCTION Background of the study E-commerce is more than just electronics and commerce added together. It represents an entirely new way of doing business over a medium that…
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An appraisal of the impact of personal selling in promoting patronage of estate property. A case study of Adron Homes and properties
CHAPTER ONE INTRODUCTION Background of the study Personal selling which is one of the functions of marketing is very important in the business and marketing life of an organization, it…
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CUSTOMER PERCEPTION OF PACKAGE ELEMENTS AND PURCHASE INTENTION ( A CASE STUDY OF TWO(2) BRANDS OF AIR FRESHNERS
CHAPTER ONE INTRODUCTION Background of the study Consumers nowadays are bombarded with too many marketing stimuli, clues in order to being attracted by different companies. In this line Keller (2008)…
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JOB SUPERVISION AND EMPLOYEE EFFECTIVENESS IN MANUFACTURING SECTOR MARK LIGHT 2019 UPDATE
CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY Supervisors have come under pressure, several times on their effect on employee effectiveness. However, no matter what criticisms are leveled against them,…
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Strategic plan for Disaster Victims Management and Evaluation
CHAPTER ONE INTRODUCTION Background of the study Disasters are situations or events which overwhelm local capacity, necessitating a request to national or international level for assistance. These are classified…
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IMPACT OF ECONOMIC DEVELOPMENT ON HEALTH OUTCOMES
CHAPTER ONE INTRODUCTION Background of the study There seems to be a broad consensus that economic growth can definitely lead to improvement in health. For example, economic growth could…
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strategic planning and organization performance ( A study of cement company of Northern Nigeria plc sokoto state
CHAPTER ONE INTRODUCTION Background of the study Business environment is increasingly and constantly changing. There is therefore uncertainty about the future as new situations such as technological advancement,…
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ACCESSING THE IMPACT OF ADVERTISING ON PRODUCT PERFORMANCE (A CASE STUDY OF P.Z NIGERIA LIMITED)
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY Advertising is one of the major tools companies use to direct persuasive communication to target buyers and the public. It consists of…
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ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)
CHAPTER ONE INTRODUCTION It is important when discussing advertising to be fully aware of what advertising is all about. Advertising definition are as numerous as the number of advertisements available…
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EFFICIENT INTERNAL CONTROL AND IT’S EFFICIENT ON PROFITABILITY OF AN ORGANIZATION (A case study of coca-cola Bothing company pls ilorin)
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The question of distressed private and public firms, misapproriation of funds, fraud (both employee fraud and fraudulent finance reporting) and embezelent e.t.c in…
