1.1        Background of the study

1.2        Statement of problem

1.3        Objective of the study

1.4        Research Hypotheses

1.5        Significance of the study

1.6        Scope and limitation of the study

1.7       Definition of terms

1.8       Organization of the study







3.0        Research methodology

3.1    sources of data collection

3.3        Population of the study

3.4        Sampling and sampling distribution

3.5        Validation of research instrument

3.6        Method of data analysis



4.1 Introductions

4.2 Data analysis


5.1 Introduction

5.2 Summary

5.3 Conclusion

5.4 Recommendation
















This study is on the impact of marketing on agricultural development in a developing country. The total population for the study is 200 residents in some selected villages in Gbo-Etiti local government area of Enugu state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made farmers, elderly men, elderly women and youths were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies











  • Background of the study

In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural problems brought about the need for the adoption of a development strategy that would restore agriculture to the pre-eminent position it once occupied in the economy of this country. As in most other development countries, subsistence agriculture on small plots of land is a way of life of the cast majority of Nigeria farmers, but a gradual transformation from subsistence type of agriculture’s to commercialized agriculture is taking place all over country. In addition, a few plantations have sprouted in different parts of the country. In recent times under government direction and persuasion, agriculture financing and marketing firms are enjoined to direct a sizeable proportion of their loans and advances and also management advice to agriculture, however the responses has poor relative to other sectors. This is also obvious in the 1999 budget where only N7.5 billion was allocated to agriculture compared economy depends largely on the provision of foods for the survival of the populace. All economics depends largely on the marketing activities, in linking of the investor that generate surpluses with those that utilize them for investment. Agriculture marketing developed as a result of people (and economy) desire to deliver their farm products to where it is needed in the right quantity and quality, price and at the right time. It was also developed so that improvement could be made on agriculture in the form of research, which will invariably aid the farmers in producing more high quality yield and creation of awareness to the unknown public. Generally speaking, Agriculture Marketing plays a very important role in the economy, because plantation products such as cocoa, rubber are being exported to generate foreign exchange which are used to augment the economy’s revenue for instance, it has been established that rubber brings an estimated revenue of N3 billion annually. Agriculture aids the development in a developing economy. Although the past two decades have witnessed a fall in the contribution of agriculture to the national economy, this has been due to two related factors, the neglect of the agricultural sector and the increased contribution of oil to national economy. Agriculture however, is no doubt enjoying, one of its best moments in terms of attention being showered on its by both the federal and state government, by the established of agricultural development programme and centers. This apart and despite its neglect, agriculture still provides the bulk of the food we eat. It provides raw materials for our industries, effect of this contribution on the well being of the rest of the economy are themselves sufficient to justify the top priority that should be giveh’t6 the sector. One area in which this priority is being reflected is agriculture marketing and financing. There is no doubt that many enterprises whether business or otherwise, marketing constitutes has been described as a function that identifies unfulfilled needs and wants, defines and measure their magnitude, determine which target markets the organization can best serve, decides on appropriate products, services and programmes to serve these market and call upon everyone in the organization to think and serve the customer. To buttress, this further, it has been said that market should not market what management think he can produce but what customer thinks he is buying. The morale is that the marketers should blend his value system and logic. Agriculture is no exception. It is for this reason that agriculture, marketing firms were established to tackle the problems experience in agriculture development and hence the choice of the impact of marketing on agriculture development in Nigeria in other to measure the effect of marketing activities determines ‑its problems and provides effect solution to the problem


One of the major problems facing agricultural development in a developing economy in recent times is the problems of marketing which can be traced to problem encountered in the transportation of agricultural produce to the nearby market place as a reject of bad road, lack of storage facilities of form products and channel of distribution of agricultural produces. More so, the problem of insufficient capital to develop agricultural plantation method and as well purchase of modern harvesting equipment and machinery. To this, we need to investigate the impact of marketing on agricultural development in a developing economy.



The objectives of the study are;

  1. To ascertain the impact of marketing on agricultural development I a developing country
  2. To ascertain the agricultural development and economic growth
  3. To ascertain whether there is problem of marketing agricultural product

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H0:  there is no impact of marketing on agricultural development I a developing country

H1: there is impact of marketing on agricultural development I a developing country

H02: there is no problem of marketing agricultural product

H2: there is problem of marketing agricultural product


All modern economies depend largely on the intermediary functions of marketing services in linking up the various sectors. The existence of marketing is very significant when considerations are made for agricultural development. In fact, there is high correlation between the indices of agricultural development and the marketing activities. It is in the effort to mitigate these problems and accelerate the pace of agricultural development that agricultural marketing have been established as catalyst to stimulate development. This project will therefore enable us to know how the marketing activities have been able to perform since the founding of the agricultural marketing programmes. Such as agricultural extension. It will also help us to reduce to a manageable level the problems associated with the development of agriculture sector through marketing in other that the society at large may enjoy the benefit. It is believed that at the end of this study, the findings and recommendations will be of assistance to the agricultural marketing firms in decision based on the implementation of the agricultural development activities. Also it is hoped that this research work will be useful to other researcher and those interested in the development of agriculture in Nigeria.



The basic for this study is to show the impact of marketing on agricultural development in a developing economy. However, there are variables that effect agricultural development other than marketing. The researcher encounters some constrain which limited the scope of the study;

  1. a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
  2. b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
  3. c) Organizational privacy: Limited Access to the selected auditing firm makes it difficult to get all the necessary and required information concerning the activities.


 MARKETING: Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people

AGRICULTURAL DEVELOPMENT: Agricultural Development and Policy. Working to reduce hunger and poverty, and improve the sustainability of rural livelihoods in the face of increasing social, economic and physical shocks and stresses

DEVELOPMENT COUNTRY: A developing country is a country with a less developed industrial base and a low Human Development Index relative to other countries. However, this definition is not universally agreed upon. There is also no clear agreement on which countries fit this category


This research work is organized in five chapters, for easy understanding, as follows

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion, and recommendations made of the study



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